At the moment, well for the past two years, we do not advertise our businesses on Google. The reason for this is that Google arbitrarily removed our holiday cottage from Google Maps even though it had been validly displayed as a business for three years before that time. This wasted hundreds of pounds of money we'd invested in online facilities.
While Google are within their rights to choose which businesses are shown on Google Maps, we are also in our rights to withhold advertising income from them. So they miss out on income from advertising our international consultancy. The money we spend on Internet advertising goes to LinkedIn and Facebook.